Description
Explore my creative process in designing the Mom 2 Mom Brochure!
Visit the Mom 2 Mom Simplebooklet Flipbook Brochure here:
Prototypes
My Role
My role in this project was to come up with and idea for an organization to represent and create a brochure for said organization.
The Challenges
After establishing an organization and brand idea there was the challenge of finding a way to address all the pertinent information a perspective member might need and be interested in within a brochure design format.
The Problem
Fitting in enough useful information without overcrowding a brochure design can be difficult.
The Solution
I took time to come up with different options for layout. I also spent time brainstorming what was actually necessary information to include. In order to be more user friendly I kept things short and sweet and organized using a bullet system where needed. I also limited visuals, but used ones with significant meaning and emotion to portray the organization's message.